Client had previously spotted how much page load time affects revenue, and wanted the fastest possible load time. Running his stores in a very slim theme meant that he was already beating the 3 second mark.
Pre-Optimisation: 2.8 Seconds Avg Load Time
Project length: Under 4 Weeks
Current Load Time: 1.55 Seconds
Performance Condition: Very Fast
After optimisations the load time reduced to 1.3 seconds. Even with Shopify this is possible.
What is interesting is how the traffic to the site reduced greatly as they started running split testing software inefficiently pushing the load times up by 1.5 seconds, Therefore the revenue decreased significantly.
Conversion rate remained stable indicating that the waiting time between 1.3 seconds and 2.74 seconds did not affect the users too much, but the ad campaigns received fewer impressions in reverse correlation with load times. After further optimisations were applied on the way that the testing is a carried out, the client was able to comfortably scale without a reduction in conversion rate.
Take-Away Comment: The algorithms are very sensitive to pagespeed.
Thank you for your interest in a PageSpeed Optimized strategy session. This session is not for everyone. Our core speed methodology is based on measurement and statistical significance.
Please confirm the following apply:
During the session, we will look at how your website loads and analyse possible causes for high load times. Please be aware, this can sometimes appear technical and overwhelming.
Why We Offer Non-Obligatory Strategy Sessions:
Almost all of our clients have had poor experiences prior to us when attempting to improve the speed of their site. This strategy session is your chance to get to know us, understand our level of skill, and gain confidence in why you may need the optimizations.
During the strategy session, you are free to engage in our servicesby asking about the next steps, however the session will remain focused on strategy until that point.
Hopefully, I have aligned expectations of how the session will go. After booking, please ensure the event is added into your diary, and showing up 5 mins early is recommended.