Google Analytics for many is overly complex and difficult to read. The no.1 reason for its complexity is the lack of a complete integration with the website. Completing an analytics set-up as advised within the platform is just the fist step. Several more layers of data collection are required if you are going to make sense of the reporting tools within. Coupled with Tag Manager, we can set-up a reporting base for your business - allowing you to make future data driven decisions. The aim is to Thrive, not just Survive.

Split testing tools work by injecting javascript, HTML and styles into the loading of your pages. They harm performance by design. The faster the tests need to appear on the screen, the worse they effect performance.  Think about this. High performance wins. Then conducting a split test slows down both the control and the variant parts of the test. This does not give you accurate results, because the data is contaminated by the performance decrease. But then you need to test.  We have successfully developed several ways of implementing split testing into websites with little effect on performance, combining server code with the testing platform. 

From measuring the positive effects that pagespeed optimization has on your revenue, to reporting any analytical metric or dimension over time, being able to access an automatically updating report that has been custom designed for your needs and purposes with a single click allows you to see in real time how your website is performing. You are not simply limited to data contained within Google Analytics, but data from any ad network, email platform, shipping company, or any spreadsheet can be a data source to your report.